We're an influencer marketing agency for brands that sell to moms.

It's expensive. A typical starting spend is $250k, and that covers the celebrity endorsement, the PR boxes, the creator group and the whitelisting, with the goal of scaling on multiples on your existing Meta ads account. It takes a lot to run, because we're the ones managing the group.

Usually it's one of a few fixable things: the wrong audience, a single one-off post, no real tracking, or a salesy integration that got skipped. So we start with a defined pilot and scale only the creators who hit your cost-per-sale.

No honest agency can promise views or sales, because nobody can predict the algorithm. Anyone who guarantees that is not telling the truth. What we can do is line up the things that give you the best shot, like creators whose followers are your kind of buyer.

In a lot of cases we land a rate low enough that the savings alone offset our fee. And the real question is what your team's time is worth, and whether you'd rather they spend weeks chasing creators or focus on the business.

Yes, that's exactly where we add the most value. If there's an audience for it, there's almost always a trusted creator in it, and those niche partnerships tend to convert best, because the audience sees the creator as one of their own.

Some of the strongest-converting creators we work with have older, more mature followings. Those audiences tend to have more disposable income and to trust their creators more, so the partnerships often perform better than chasing a younger demo.

Creators share their own experience and point people to you, they never diagnose, recommend, or make a direct health claim. It's framed as lifestyle and experience, never a claim. Every word is reviewed before it posts, with disclosures done properly.

Yes. You approve the brief and the first video before anything goes live. If you're a brand with strict rules, we'll even help you write the content plan and make sure it follows every rule.

No. Exclusivity can be written right into the agreement, so your creators aren't promoting rivals. We set the category and the time window, so you won't see your creator with a competitor next week.

Yes, that's exactly what we do. After testing, we keep the best creators. We do this split every month: we cut two or three weak ones and keep the strong ones, so we're always testing new creators and keeping the best team.

We work with every platform. YouTube is usually the best for conversions, but depending on the product, Instagram and TikTok can work well too. Instagram is especially strong for retargeting ads through Meta.

Same ad, different sender. From the creator's handle it reads as a real person, not a brand, so it gets more trust, more clicks, and cheaper CPMs, and that trust matters most in regulated categories.

We use coupon codes and tracking links, and we follow every sale through them. Then we run a dashboard that shows your views and how much money you make for every 1,000 views. If you use Shopify, we plug right in.

Once you approve the shortlist, outreach starts immediately. Realistically it's a couple of weeks to lock deals and briefs, then creators film and publish on their own schedules within the campaign window. Good creators book up early, so the sooner you approve, the sooner we lock them in.